Sökning: "Teng Fang"
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1. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. LÄS MER
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