Sökning: "Bingxin Li"
Hittade 2 uppsatser innehållade orden Bingxin Li.
1. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. LÄS MER
2. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. LÄS MER