Sökning: "Tetyana Kolyaka"

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  1. 1. Transformative Consumption and Acculturation of Ukrainian Female Consumers in Sweden

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tetyana Kolyaka; [2010]
    Nyckelord :Consumer Transition; Acculturation Phases; Cultural Globalization; Post-Soviet Female Immigration; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The consumption structure, and generally lifestyles in Post-Soviet countries are undergoing drastic changes over the last 20 years of liberalization. The scarcity of consumer goods over the Soviet period, followed by the wide availability of goods and freedom to choose, resulted in the consumption model in countries of Post-communistic Bloc that is significantly different from that in countries with longer history of democracy and market economy, such as Sweden. LÄS MER