Sökning: "The Rossiter-Percy grid"

Hittade 2 uppsatser innehållade orden The Rossiter-Percy grid.

1. 1. Mjölk- och mejeritraditioner bryts med havre : En studie om konsumenters attityder till det veganska varumärket Oatly

   Kandidat-uppsats,

   Författare :Johanna Hammarström; Vendela Karlsson; [2016]
   Nyckelord :;

   Sammanfattning : Our study is about the brand Oatly, an alternative for milk- and dairy. Oatly is a brand that claims to have environment friendly and healthy products, and can therefore be connected to an ethical brand. In this study we examines what attitudes there is towards Oatly with their consumers. LÄS MER

3. 2. Building a strong brand with marketing communications at the cognitive, affective, and behavioral level. - Case Södertörn University 

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Charlotte Ekberg; [2010]
   Nyckelord :Marketing communications; awareness; AIDA; Lavidge and Steiner; FCB-grid; The Rossiter-Percy grid; buying process; marketing communications; student marketing;

   Sammanfattning : Aim: The purpose of this paper is to investigate how Södertörn University may build a stronger brand through marketing communications. The paper discussed each stage of the buying process. With models like these it is possible to measure the number of consumers who occupy the different stages. LÄS MER