Sökning: "Tineke Zwart"

Hittade 1 uppsats innehållade orden Tineke Zwart.

  1. 1. Business and the Brain: Discourses on Neuroscience in Business in the Management Consulting Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tineke Zwart; Katharina Mündlein; [2013]
    Nyckelord :Discourse; neuroscience; organizations; management consulting; post-structuralism; Business and Economics;

    Sammanfattning : TITLE: Business and the Brain – Discourses on Neuroscience in Business in the Management Consulting Industry AUTHORS: Katharina Mündlein & Tineke Zwart SUPERVISORS: Carys Egan-Wyer & Katie Rose Sullivan DATE: 22nd May 2013 PURPOSE: The purpose of this thesis is to provide both theoretical and practical insights into the emerging connection of neuroscience and business by revealing the discourse used in the management consulting industry set in a broader discourse. RELEVANCE: The emerging connection of neuroscience and business is already gradually starting to be applied by management consultants without a clear in-depth and/or broad understanding of its scope, which in turn leads to a lack in conceptualizing the meaning and implications for business. LÄS MER