Sökning: "User Privacy Behavior"

Visar resultat 1 - 5 av 40 uppsatser innehållade orden User Privacy Behavior.

  1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  3. 2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Nyckelord :Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Sammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER

  4. 3. Implementering av mätpixelbibliotek för en e-handelsplattform

    M1-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Susanne Ström Hyvärinen; Bartosz Ugniewski; [2023]
    Nyckelord :e-commerce; tracking tags; data collection system; e-handel; spårningstaggar; mätpixelbibliotek;

    Sammanfattning : Projektet handlar om utveckling av ett mätpixelbibliotek och en besöksräknare för företaget Askås. Detta är ett viktigt område på grund av att spårning av användardata på webben blir allt vanligare och låter oss förstå användarbeteende noggrannare. LÄS MER

  5. 4. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Anikó Ács; Jelia Agiden; [2023]
    Nyckelord :Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Sammanfattning : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. LÄS MER

  7. 5. Navigating Anonymity in Online Communities: A Multilevel Perspective : Examining user experiences and perceptions of online anonymity in the Fishbrain enthusiast community

    Master-uppsats, Uppsala universitet/Människa-datorinteraktion

    Författare :Md. Shadman Rahman; [2023]
    Nyckelord :Online anonymity; Enthusiast community; Fishbrain platform; Online Communities; Social media platforms; Macro and micro-level structures; Factual anonymity; Social group anonymity; Physical anonymity; Deductive thematic analysis; User behavior; Privacy concerns; User perceptions;

    Sammanfattning : This study examines the intricate dynamics of online anonymity in the context of Fishbrain, a platform for fishing enthusiasts. By conducting semi-structured interviews with ten Fishbrain users, I scrutinized the experiences and understanding of online anonymity through a deductive thematic analysis approach. LÄS MER