Sökning: "Victor Ernestad"

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  1. 1. Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition

    Kandidat-uppsats, Institutionen för informatik

    Författare :Victor Ernestad; Robert Henriksson; [2010]
    Nyckelord :Social Media Marketing; Bottom-Up; Social Media Transition;

    Sammanfattning : It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex. LÄS MER