Sökning: "Victoria Öhberg"

Hittade 2 uppsatser innehållade orden Victoria Öhberg.

1. 1. The Effects of Personalized Marketing Communication on Consumers' Attitudes and Behaviors and the Role of Privacy Violation

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Victoria Öhberg; Sandra Nilsson; [2016]
   Nyckelord :Personalization; privacy; consumer; intrusivness; marketing communication;

   Sammanfattning : An increasingly digital world is providing companies with many different possibilities to collect and take advantage of consumer data. Many researchers have shown positive effects of using consumer data for personalization, but the negative consequences noticed by technology researchers have not yet been investigated in relation to personalization. LÄS MER

3. 2. Mer värde i mobilen och mindre i plånboken - En fallstudie av mobila betalningslösningars genomslag i Sverige

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Cecilia Lindqvist; Victoria Öhberg; [2013]
   Nyckelord :mobile payment solutions; customer value; network externalities; technology acceptance;

   Sammanfattning : This thesis presents the question of a possible breakthrough for mobile payment solutions in Sweden. The way payments are made and the way cash is being used in the society is changing. To be accepted as an alternative method, if cash isn't king anymore, the new technology will have to acquire user acceptance. LÄS MER