Sökning: "Warunee Settanaranon"

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  1. 1. Differences of Consumers’ Perception and Attitude towards Marketing Communication through media: comparison generation X, Y, and Z inThailand

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Rinporn Phanthong; Warunee Settanaranon; [2011]
    Nyckelord :Generation X; Generation Y; Generation Z; Consumer behavior; Marketing communication;

    Sammanfattning : Date: June 1st, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO705) Title: Differences of Consumers’ Perception and Attitude towardsMarketing Communication through media: comparison generation X, Y, and ZinThailand Problem: How each generation perceive and react to marketingcommunication differently: comparison Generation X, Y, and Z. Research question: What are the particular differences ofperception and attitude towards marketing communication through media among eachgroup of consumers: comparison Gen X, Y, and Z in Thailand? Purpose: To compare differences of perception and attitude betweengeneration X, Y and Z towards marketing communication through the chosen media(television, print, and internet). LÄS MER