Sökning: "Yunpeng Qu"

Hittade 1 uppsats innehållade orden Yunpeng Qu.

  1. 1. Marketing Innovation Implementation : A case study of a Chinese Pharmaceutical Company

    Magister-uppsats, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Författare :Xiaoshuang Pang; Yunpeng Qu; [2010]
    Nyckelord :marketing innovation; implementation; china; pharmaceutical industry;

    Sammanfattning : Innovation is becoming more and more important in modern society. There is a lot of research on different kinds of innovation. Marketing innovation is one kind of innovation that has not been studied frequently before. LÄS MER