Sökning: "driving forces behind creativity"

Hittade 2 uppsatser innehållade orden driving forces behind creativity.

1. 1. En kreativ romans: Konsten att flirta med omtänksamhet

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Elsa Tesch; Jenny Zeng; [2010]
   Nyckelord :Creative media choices; Creativity; Signaling effects; Advertising value; Corporate consideration;

   Sammanfattning : Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. LÄS MER

3. 2. Den personliga kreativiteten: Kreativitet är vad du uppfattar och beror på dina egna erfarenheter

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Hasselberg; Hanna Schönning; [2007]
   Nyckelord :Advertising creativity; creativity and efficiency; consumer related creativity; driving forces behind creativity; creativity and purchase intentions;

   Sammanfattning : Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. LÄS MER