Sökning: "ego-defensive attitude"
Hittade 1 uppsats innehållade orden ego-defensive attitude.
1. Att placera konsumenter i fack. En studie i kategoriserande direktmarknadsföring.
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. LÄS MER
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