Sökning: "Ebba Bonnier"

Hittade 2 uppsatser innehållade orden Ebba Bonnier.

1. 1. En författare presenteras : en studie av hur förlag presenterar författare för unga vuxna

   Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

   Författare :Ebba Vult von Steyern; [2017]
   Nyckelord :Bonnier Carlsen; author presentations; Keywords: YA; young adult; publishing studies; websites; Rabén Sjögren; B Wahlströms; förlag; unga vuxna; hemsidor; förlagskunskap; författarpresentationer; Cultural Sciences;

   Sammanfattning : This thesis aims to analyze how authors who write books for young adults are presented on their publishers’ website. By analyzing the textual presentation of the authors the main objective is to answer these questions: are there any reoccurring aspects in the presentations? Can you tell that the authors write for young adults? Are there any differences or similarities in how the male and female authors are presented? A qualitative method was used to analyze the textual presentation in order to answer the questions above. LÄS MER

3. 2. Att placera konsumenter i fack. En studie i kategoriserande direktmarknadsföring.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ebba Bonnier; Malin Edvardsen; [2010]
   Nyckelord :categorization; direct marketing; ego-defensive attitude; self-identification; telemarketing;

   Sammanfattning : This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. LÄS MER