Sökning: "eltebrandt"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet eltebrandt.

  1. 1. The Impact of National Identity and Culture on Customer Perception of Product Quality; The case of mobile phones in Sweden and Turkey

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Merve Ertekin; Burcak Aydin; [2010]
    Nyckelord :Culture; product quality perception;

    Sammanfattning : Abstract Date: May 2010 Program: International Marketing (Master’s Program) Authors: Merve Ertekin                                                                  Burcak Aydin                                                                   Tutor: Tobias Eltebrandt Title: The Impact of National Identity and Culture on Customer Perception of Product Quality; ‘The case of mobile phones in Sweden and Turkey’ Problem Statement: How may culture affect the ‘product quality perception’ of consumers? Purpose: What differences can be observed in ‘product quality perception’ of mobile phones in Sweden and Turkey? Method: A quantitative research has been conducted by using both primary and secondary data. Primary data was gathered from distributing questionnaire to Swedish and Turkish university students and secondary data was collected from books, online resources and articles. LÄS MER

  3. 2. A study of Swedish tourists going on vacation in thailand

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Rong Pan; Sitthiphon Panto; [2010]
    Nyckelord :Tourism; thailand; swedish travellers;

    Sammanfattning : Date: 2010-05-25 Program: International Marketing Course Master Thesis International Marketing (EFO705) Authors Ms. RongPan Mr. LÄS MER

  4. 3. CAN Europe - Market Research of Sweden

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Ruusa Mustonen; Hanna-Riikka Jokiperä; [2009]
    Nyckelord :Market entry plan; marketing mix; international launch; market research; skills assessment; recruitment; blue-collar;

    Sammanfattning : Abstract   Date: May 15, 2009 Course: Master thesis, EFO705 Authors: Hanna Jokiperä 800218-T108, [email protected] Ruusa Mustonen 830711-P263, [email protected]. LÄS MER

  5. 4. The battle of DTAC in Thailand’s mobile phone operator market

    Uppsats för yrkesexamina på grundnivå, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Nyckelord :Marketing;

    Sammanfattning : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. LÄS MER

  7. 5. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

    Uppsats för yrkesexamina på grundnivå, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Apiwat Suvagondha; Pattamaporn Soparat; [2008]
    Nyckelord :marketing strategies; wedding business; hotel;

    Sammanfattning : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. LÄS MER