Sökning: "emerging markets such as China and Russia"

Hittade 2 uppsatser innehållade orden emerging markets such as China and Russia.

  1. 1. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Maria Zaytseva; Alena Bazyleva; [2012]
    Nyckelord :Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

    Sammanfattning : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. LÄS MER

  2. 2. How Kalmar Industries and Trelleborg AB develop their business in the emerging markets of China and Russia

    Kandidat-uppsats, Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV

    Författare :Teresita Reyes Wigren; Stacey Lobban; [2007]
    Nyckelord :International business; emerging markets such as China and Russia; ;

    Sammanfattning : ABSTRACTTitle: How Kalmar Industries and Trelleborg AB developed their business in the emerging markets of China and RussiaBackground and Purpose: The world is becoming more global and companies are quick to grab hold of this opportunity to internationalize and expand into emerging markets. The emerging markets studied in this paper are China and Russia, which boast growing economics, large sources of labor, and are reportedly highly corrupt. LÄS MER