Sökning: "hashtag publics"

Hittade 2 uppsatser innehållade orden hashtag publics.

1. 1. The renegotiation of Swedengate : A temporal and discursive examination of a viral phenomenon

   Master-uppsats, Umeå universitet/Sociologiska institutionen

   Författare :Felicia Lundstedt; [2023]
   Nyckelord :viral phenomenon; social media; discourse; articulation; floating signifier; antagonism; hashtag publics; nation branding;

   Sammanfattning : This study examines the discursive development of the viral online phenomenon known by the hashtag #swedengate. Having originally revolved around Swedish dinner customs, the discussion and the meaning of ‘Swedengate’ soon came to encompass more serious themes, including various forms of criticism directed at Sweden. LÄS MER

3. 2. The value creation in brand public

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zana Rama; Hongwei Han; [2018]
   Nyckelord :Brand public; brand community; crowd; affectivity; connective action; social status game; micro-celebrity; Business and Economics;

   Sammanfattning : Purpose: Brand public is a new theory developed as a brand communication on social media. The aim of this thesis is to reveal the value creation of brand public in contrast to the values created by brand community Methodology: We apply a postmodern perspective and our study is constructionistic, therefore we have selected the qualitative approach called netnography. LÄS MER