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1. Ge och ta : En studie om hur e-handelsföretag använder sig av lojalitetsprogram
Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Purpose The purpose of this study is to create an understanding of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework The theoretical framework starts with definitions of loyalty and customer loyalty. LÄS MER
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