Sökning: "past purchase behavior"

Visar resultat 11 - 15 av 29 uppsatser innehållade orden past purchase behavior.

  1. 11. Feature-Based Dynamic Pricing of Airline Ancillaries

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Muhammed Memedi; [2021]
    Nyckelord :;

    Sammanfattning : Airline ancillary revenue has increased substantially over the past years. Despite the increasing attention, its pricing models have mostly progressed slowly and remained simple. In this work we apply dynamic pricing models for the purpose of maximizing airline ancillary revenue. Our contributions in this thesis are threefold. LÄS MER

  3. 12. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hanzhang Jin; Yuchen Liu; [2021]
    Nyckelord :Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Sammanfattning : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. LÄS MER

  4. 13. The Trade-off Between Efficiency and Ethicality: Do Cosmetics Consumers Really Care About Sustainability

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hermine Lilja; [2020]
    Nyckelord :Green cosmetics; Ethical consumerism; The green attitude-behavior gap; Efficiency in cosmetics;

    Sammanfattning : During the past centuries, environmental degradation and climate change have become two of the world's most pressing issues. In order to sustain the environment for future generations, conscious choices and ethical consumerism have emerged as an active area of practice and research. LÄS MER

  5. 14. Faktorer som påverkar olika betalsätt online : En jämförelsestudie mellan faktura, kort och flera alternativ vid handel online.

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Adam Antila; Christian Ek; [2020]
    Nyckelord :Technology Acceptance Model; TAM; E-commerce; Payment methods online; Trust; Risk and Consumer behaviour.; Teknologiska acceptansmodellen; TAM; E-handel; Betalsätt online; Tillit; Risk och Konsumentbeteende.;

    Sammanfattning : E-handels snabba utveckling det senaste årtiondet har öppnat upp nya möjligheter för både företag och konsumenter och det har gjort att betalsätten förändrats. I takt med den tekniska utveckling som skett har även konsumenters intentioner och uppfattningar förändrats och faktorer som användbarhet, användarvänlighet, tillit och risk är starkt kopplat till köpbeteende online. LÄS MER

  7. 15. Intention Behavior Gap in Purchasing Used Products : A Quantitative Analysis of Factors Determining Purchase of Secondhand Household Durables in Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Mojtaba Parsatemijani; [2020]
    Nyckelord :sustainable consumption; thrift shopping behavior; secondhand products; theory of planned behavior;

    Sammanfattning : The incremental awareness ofenvironmental issues and sustainability has shifted the retail industryin past years. Consumers are increasingly demanding for sustainable products and services and consequently, companies need to address customers’ demands to maintain their profitability. LÄS MER