Sökning: "prankvertising"
Hittade 1 uppsats innehållade ordet prankvertising.
1. Prankvertising Phenomenon: The Effects on Consumer Buying Decision
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Prankvertising is a phenomenon that is gaining significant exposure in marketing world, attracting both small and large companies to implement it as a new advertising strategy. Its success has been proven by millions of views and shares within a few days, reflecting an effective tool of viral marketing. LÄS MER
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