Sökning: "CCT perspective"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden CCT perspective.

  1. 1. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filippa Möller; Linnéa Wrobel; [2023]
    Nyckelord :Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER

  3. 2. Love and Let Go: The Confessions of Sustainable Fashionistas - Exploring Sustainable Fashions Disposal from a Consumer Perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Camilla Sternhufvud; [2022-09-13]
    Nyckelord :Disposition; Fashion Disposal; Sustainable Disposition; CCT;

    Sammanfattning : Sustainable fashion is sometimes called an oxymoron as many of the practices associated with fashion production and consumption are environmentally and socially taxing (Payne, 2019). Companies are experimenting with and developing more circular business models to decrease environmental impact and waste (Binotto & Payne, 2017). LÄS MER

  4. 3. Play it cool - Understanding Consumer Identity Performances through Musical Taste

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
    Nyckelord :Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

    Sammanfattning : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. LÄS MER

  5. 4. Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Iunona Georgiana Macavei; Afshana Saleh; [2021]
    Nyckelord :SMIs; CCT; fashion; ideology; identity; consumption; female consumers; purchasing decision;

    Sammanfattning : Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. LÄS MER

  7. 5. Färgtemperaturens påverkan på kvinnors upplevda trygghet utomhus

    Kandidat-uppsats, Jönköping University/JTH, Byggnadsteknik och belysningsvetenskap

    Författare :Alice Auregård; [2021]
    Nyckelord :Färgtemperatur; CCT; ljusfärg; trygghet; genusperspektiv; utomhusbelysning;

    Sammanfattning : Syfte: Allt fler svenskar känner sig otrygga utomhus när det är mörkt, speciellt kvinnor som till och med i vissa fall väljer att inte gå ut. Denna otrygghet begränsar kvinnors rörelsefrihet utomhus. LÄS MER