Sökning: "personal nostalgia"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden personal nostalgia.

  1. 1. Exploring the Link Between Identity and Analogue Cameras

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Roos Jannetje Jacoba van der Borg; Greta Ezerskyte; [2023]
    Nyckelord :identity; nostalgia; authenticity; consumption; film cameras; Business and Economics;

    Sammanfattning : This research aims to explore how identity is shaped through the consumption of film cameras. Identity can be formed in numerous ways, through norms and values, social relationships, and much more. In the digital era, there is a lot of pressure on creating and maintaining identity quickly, as social media speeds up identity building practices. LÄS MER

  3. 2. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filippa Möller; Linnéa Wrobel; [2023]
    Nyckelord :Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER

  4. 3. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
    Nyckelord :Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

    Sammanfattning : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. LÄS MER

  5. 4. Yearning for the Future: Exploring Forestalgia through Generation Z’s Experiences : An exploratory study on forestalgia experiences in upcoming video game title releases

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Matej Kyjovský; Tim McIntyre; Patrick Fenger-Krog; [2023]
    Nyckelord :Forestalgia; Nostalgia; Video Games; Interpretive Phenomenological Analysis; Personal Experiences; Emotional and Cognitive Responses; Socialisation;

    Sammanfattning : Background: Nowadays nostalgia has become a staple within the marketers’ toolkit on grounds of the plethora of positive effects it has on consumers. It is however solely focused on memories and the individual’s yearning for the past. LÄS MER

  7. 5. A CHANGING SCENE: COVID-19 pandemic impacts on lives of travel economy stakeholders in Goa

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Petra Nilsson; [2022-08-24]
    Nyckelord :Anthropology; Covid-19; Goa; crisis management; travel economies; hippie culture; Antropologi; krishantering; rese-ekonomier; hippiekultur;

    Sammanfattning : This dissertation is based on two months of ethnographic fieldwork in North Goa, India. It concerns impacts of the COVID-19 pandemic on travel economy stakeholders, in relation to their perception of their living situations, both present and future. LÄS MER