Sökning: "Nostalgia branding"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Nostalgia branding.

1. 1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
   Nyckelord :Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

   Sammanfattning : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. LÄS MER

3. 2. Luxury fashion and nostalgia : A study from a marketing perspective

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Malin Tasapuro; Pontus Johansson; [2022]
   Nyckelord :luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Sammanfattning : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. LÄS MER

4. 3. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebecca Roos; Rebecka Corell; Zakariae Fouzbi; [2020]
   Nyckelord :Brand heritage; Retro brands; Nostalgia; Corporate Brand Identity Matrix; 4A:s of Retro Branding; Relaunch; Business and Economics;

   Sammanfattning : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. LÄS MER

5. 4. Brand revitalization in the music industry: a case study approach

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
   Nyckelord :Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

   Sammanfattning : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. LÄS MER

7. 5. Att marknadsföra med musik : en studie kring musik i reklamfilm och en artistprofils påverkan på ett varumärke

   Kandidat-uppsats, Stockholms universitet/JMK

   Författare :Filip Hiltmann; [2016]
   Nyckelord :Musik; Marknadsföring; Reklam; Synkronisering; Reklammusik;

   Sammanfattning : Due to the current digitalization of the music industry it has become more important than ever for musicians to get their music placed in advertising. This process is frequently described as a win-win situation for both sides: the musician gets money and exposure while the brand gets to ride on the musician’s pop-cultural position in society. LÄS MER