Sökning: "Rosa Delgadillo Ryberg"

Hittade 2 uppsatser innehållade orden Rosa Delgadillo Ryberg.

1. 1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
   Nyckelord :Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

   Sammanfattning : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. LÄS MER

3. 2. Vilken är TikToks roll i ökad konsumtion av fast fashion?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ida Ohlsson; Rosa Delgadillo Ryberg; [2022]
   Nyckelord :TikTok; social media; trends: eWOM; influencer; the buying process; fast fashion; Social Sciences;

   Sammanfattning : The purpose of this study is to investigate which role TikTok plays in the increased consumption of fast fashion. The study also aims to investigate TikTok’s role in the creation of new fashion trends. TikTok is one of the leading social media platforms for today’s young adults. LÄS MER