Sökning: "identity myths"

Visar resultat 1 - 5 av 65 uppsatser innehållade orden identity myths.

1. 1. Fences are like Ghosts are like Monuments : ephemeral social agreements under the neoliberal rule

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Herkules Jansson; [2024]
   Nyckelord :territoriality; nationalism; fencing; bordering; monumentality; nationalist symbolism; nation building myths; memory production; Berzelii park; Raoul Wallenberg; territorialitet; nationalism; staket; gränsdragning; monumentalitet; nationalistisk symbolism; nationsbyggande myter; minnesproduktion; Berzelii park; Raoul Wallenberg;

   Sammanfattning : This essay delves into the intricate dynamics of Berzelii Park, focusing on the interaction between the mesh fence constructed in 2016 and the Raoul Wallenberg monuments. It examines the fence as a nationalist monument, revealing its transformative impact on the communal space and highlighting its role in shaping memories, identity, and ideological conflicts within the urban landscape. LÄS MER

3. 2. De rubricerade våldtäktsmyterna och det dolda ansvaret : En feministisk kritisk diskursanalys om konstruktionen av ansvar och skuld i svenska nyhetsrubriker om mäns sexuella våld mot kvinnor

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Eva-Lena Niklasson; Johanna Hedlund; [2024]
   Nyckelord :Rape myths; men s violence against women; critical discourse analysis; news media; sexual violence; Våldtäktsmyter; mäns våld mot kvinnor; kritisk diskursanalys; nyhetsmedia; sexuellt våld;

   Sammanfattning : Studien utforskar hur svenska nyhetsmediers rubriksättning medverkar till mediediskursen om mäns våld mot kvinnor. Genom feministisk kritisk diskursanalys undersöks hur rubrikers struktur konstruerar ansvar och skuld genom våldtäktsmyter och språkliga funktioner. LÄS MER

4. 3. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Y Nhi Do; Georgia Kakaletri; [2023]
   Nyckelord :Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Sammanfattning : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. LÄS MER

5. 4. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Antonia Pumarino; [2023]
   Nyckelord :Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

   Sammanfattning : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. LÄS MER

7. 5. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Filippa Möller; Linnéa Wrobel; [2023]
   Nyckelord :Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Sammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER