Sökning: "raoul bonnier"

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  1. 1. Content Marketing - en kvantitativ fältstudie

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Raoul Bonnier; [2016]
    Nyckelord :Content Marketing; Native Advertising; Branded Content; Sponsored Content; Web Advertising;

    Sammanfattning : Abstract: Content advertising has a greater impact than traditional advertising on daily Swedish newspapers' webpages. The most significant difference for content marketing is noted in the free daily newspaper Metro, as compared to the subscription based Svenska Dagbladet. LÄS MER