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  1. 1. Young Consumers in a Multichannel World

    Magister-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Björk Baldvinsdóttir; [2012]
    Nyckelord :retail - multichannel – customer experience management – experience based value – integration - hedonistic – utilitarian – physical store – online channel – m-shopping – social media; Social Sciences;

    Sammanfattning : This study explores the views and practices of young shoppers in their multichannel shopping experience with a focus on the customer experience, integration and experience based value in relation to hedonistic and utilitarian values. This was done by studying two different classes of students at Lund University, Campus Helsingborg, a total of 182 persons at the ages of 19-25. LÄS MER