Sökning: "sabine khan"
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- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : The purpose of this paper is to fill the gaps in current research on trade shows. The business-to-consumer aspect has been greatly ignored by academic theorists. We are aiming to make an exploratory study into during-show promotion practices. We will also create a continuation of the Hansen (1999) framework. LÄS MER