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  1. 1. The importance of "During-show Promotion" at Business-to-Consumer trade shows.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sabine Khan; Jana Heiss; Petter Kjellen; [2008]
    Nyckelord :Tradeshow; Marketing; Promotion; Communication and Performance; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this paper is to fill the gaps in current research on trade shows. The business-to-consumer aspect has been greatly ignored by academic theorists. We are aiming to make an exploratory study into during-show promotion practices. We will also create a continuation of the Hansen (1999) framework. LÄS MER