Sökning: "symbolic brand avoidance"
Hittade 1 uppsats innehållade orden symbolic brand avoidance.
1. E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.
Kandidat-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Sammanfattning : Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. LÄS MER
Resultatsidor:
1