Sökning: "the internationalisation of swedish fashion brands"

Hittade 3 uppsatser innehållade orden the internationalisation of swedish fashion brands.

  1. 1. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Malin Forsvall; Julia Jonsson; [2019]
    Nyckelord :Resilience; Entry Mode; South Korea; Swedish Fashion;

    Sammanfattning : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. LÄS MER

  3. 2. Key success factors : The internationalisation of Swedish fashion companies

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Stefan Lind; Jerry Knudsen; [2008]
    Nyckelord :Marketing; Branding; Country of Origin; Uppsala model; Internationalisation; Psychic distance; Fashion; Icons; Made in Country Brand Model; One- Person Decisions.;

    Sammanfattning : Background: The Swedish fashion market today quickly becomes too small, even for the new companies, and they are quick to take the step abroad and launch their internationalisation process. With a focus on the four Swed-ish fashion companies Filippa K, Acne Jeans, Nudie Jeans and Whyred, we have analysed how these representatives of the industry have interna-tionalised themselves. LÄS MER

  4. 3. Internationalisation of Swedish Fashion : A Study of Small Sized Fashion Design Companies

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Marie Göransson; Celia Lindh; [2006]
    Nyckelord :;

    Sammanfattning : Swedish fashion export has increased by eight percent during the year 2005 and the industry turnover of 7.8 billion SEK is higher than ever. Swedish design is thereby securing its position as a future upholder of Swedish economy. LÄS MER