Sökning: "transformational advertising"

Hittade 3 uppsatser innehållade orden transformational advertising.

  1. 1. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Marika Vasileva; Ruth Angelina; [2017]
    Nyckelord :Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Sammanfattning : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. LÄS MER

  3. 2. The strategic use of rhetorical proofs in transformational advertising : A case study about SAS’ ‘We Are Travelers’

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Alexander Gårdemyr; Mads Kiholm; [2017]
    Nyckelord :SAS; We Are Travelers; advertising; transformational advertising; rhetoric; persuasion;

    Sammanfattning : Whether classifying an advertisement as informational, transformational or a mix of both comes down to the message strategy and for it to be successful it essentially needs to be persuasive. In order to persuade consumers one must turn to rhetorical theory (Phillips & McQuarrie, 2004). LÄS MER

  4. 3. Beauty Advertising - Message and Content

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Philip Jonzon Jarl; [2013]
    Nyckelord :Beauty advertising; advertising strategy; advertising message; creative content; message;

    Sammanfattning : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. LÄS MER