Sökning: "unique selling propositions"

Hittade 3 uppsatser innehållade orden unique selling propositions.

  1. 1. Off with the Offset: The Reshaping of Voluntary Carbon Market Post-Paris Agreement

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Shilin Wang; Arnachani Riaseta; [2022]
    Nyckelord :Paris Agreement; Voluntary Carbon Market; Carbon offsetting; Market-shaping; Market work;

    Sammanfattning : The 2015 Paris Agreement presented a fundamental disruption to the fabric of international carbon markets, while at the same time it has been increasing voluntary demand for carbon credits. As a result, voluntary carbon market (VCM) actors, particularly those producing and distributing carbon credits, are facing an intriguing dilemma. LÄS MER

  3. 2. Renting is the New Black?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
    Nyckelord :Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

    Sammanfattning : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. LÄS MER

  4. 3. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Per Einarsson; Kristin Ahlberg; [2008]
    Nyckelord :Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Sammanfattning : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. LÄS MER