Sökning: "virtual-consumption"

Hittade 3 uppsatser innehållade ordet virtual-consumption.

1. 1. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Linn Henriksson; Ellen Svärdh; [2023]
   Nyckelord :metaverse; consumption-value theory; value perceptions; virtual consumption;

   Sammanfattning : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. LÄS MER

3. 2. How do people evaluate virtual goods in social media? The case of Dota 2

   Master-uppsats, Uppsala universitet/Människa-datorinteraktion

   Författare :Denis Bulygin; [2019]
   Nyckelord :virtual-goods; virtual-consumption; online games; purchase; evaluation;

   Sammanfattning : Virtual purchases are the main source of revenue for developers of F2P games being a market with expected 17.4 billions of dollars volume in 2019. Despite the broad scope of research of virtual purchases, it is still unclear how the player evaluate non-functional goods. LÄS MER

4. 3. Consumer Tribes in Virtual Worlds: Case Audition Online Game

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Phuong Nhu; [2016-09-22]
   Nyckelord :consumer tribes; virtual consumption; virtual worlds; massively multi-user online role-playing game MMORPG ; virtual community; pattern of consumption;

   Sammanfattning : An explanation of player motivations in purchasing commodities in virtual worlds provides the foundation of understanding how players make sense of virtual products differently to one another and how motivations of virtual consumption relate to in-game social interactions. In the article, virtual ethnography was used to explore the meanings of consuming goods in a virtual world - Audition Online Game. LÄS MER