Sökning: "volvo truck marketing strategy"

Hittade 2 uppsatser innehållade orden volvo truck marketing strategy.

1. 1. Volvo Trucks' Customer Value Proposition

   Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Ekaterina Storubleva; Gregor Milosch; Christian Neumann; [2009]
   Nyckelord :Volvo Truck Corporation; truck industry; customer value; value drivers; retail strategy; communication; relationship marketing;

   Sammanfattning : Title: Volvo Trucks' Customer Value Proposition Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann Tutor: Erik Hunter Date: May 2009 Keywords: Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing Purpose: The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool. Background: The concept of customer value gains more and more importance in modern companies. LÄS MER

3. 2. Relationship marketing in central Europe - A case study of Volvo Truck Czech

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Anna Rott; [2001]
   Nyckelord :relationship marketing; relationship ingredients; relationship development process; competitive advantage; second mover;

   Sammanfattning : Increased competition around the world has forced companies to search for new ways to compete. Relationships are among the most valuable assets a company can have and can create competitive advantages for a company. Relationship marketing promotes building close relationships with customers and other players in the network. LÄS MER