Sökning: "Volvo Truck Corporation"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Volvo Truck Corporation.

  1. 1. Pre-requisites for a successful supply chain integration – A case study of how RFID usage in the transport process can contribute

    Master-uppsats, Avdelningen för företagsekonomi

    Författare :Milad Mirmoradi; Henric Nyström; [2012]
    Nyckelord :RFID; Supply Chain Management; Information Integration; Supply chain integration;

    Sammanfattning : This Master thesis has been made for Volvo Group Trucks Operations, Logistics Services (VGLS) in Gothenburg. Other companies within the Volvo Group and Volvo Car Corporation (VCC) have been involved during the process, including Volvo Trucks Umeå (VTU), Volvo Trucks Tuve (VTT) and Volvo Cars Body Components (VCBC) in Olofström. LÄS MER

  3. 2. Made in China- Kinesiska lastvagnars varumärken

    Kandidat-uppsats, Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Författare :Simon Fransson; [2010]
    Nyckelord :indirekt export; direkt export; positionering; country of orgin; segment; internationella marknader; varumärke;

    Sammanfattning : Den viktigaste förmågan en marknadsförare behöver är kapaciteten att bygga, underhålla, utveckla och skydda varumärken. Varumärken har idag en livsviktig roll för tillverkare av alla sorters produkter.För att lyckas på den globala marknaden räcker det inte med en bra produkt eller kvalitet. LÄS MER

  4. 3. Volvo Trucks' Customer Value Proposition

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Ekaterina Storubleva; Gregor Milosch; Christian Neumann; [2009]
    Nyckelord :Volvo Truck Corporation; truck industry; customer value; value drivers; retail strategy; communication; relationship marketing;

    Sammanfattning : Title: Volvo Trucks' Customer Value Proposition Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann Tutor: Erik Hunter Date: May 2009 Keywords: Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing Purpose: The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool. Background: The concept of customer value gains more and more importance in modern companies. LÄS MER

  5. 4. Object Model for Description of the Logistical Flow at Volvo Cars Corporation -A base for simulation containing logistical flows

    D-uppsats,

    Författare :Fredrik Bruks; [2008-02-28]
    Nyckelord :Object model for logistical flows; Object oriented modeling; logistical mapping; automated simulation input data; the production system; automotive industry; Volvo; CAD drawing and simulation integration; Visio model building; XML extraction;

    Sammanfattning : This thesis is about creating an object model for the logistical flows in Volvo Cars Assem-bly Factory in Torslanda. This in order to use the object model as a base for the simulation of the logistical flows with the use of a digital source. This is something that is missing to-day. LÄS MER

  7. 5. Internationalisation in a network based world

    Magister-uppsats, Ekonomiska institutionen

    Författare :Jenny Bäckman; Charlotte Modorato-Rosta; [2005]
    Nyckelord :Business and economics; Supplier structure; internationalisation; network; supplier network; strategic network; Ekonomi;

    Sammanfattning : The organisational forms of companies have undergone a transformation from a hierarchal structure towards a network based form. The network form has proven to be the best structure for the current competitive environment. LÄS MER