Investering i social hållbarhet : Mätningsutmaningar för sociala investeringar inom fastighetsbranschen

Sammanfattning: The work with sustainability has mostly focused on the environmental and economic aspects, while the social dimension has been neglected. There is no definitive definition of what social sustainability work entails and there is a lack of financial measurement tools to assess social investments. The purpose of the essay is to report on the measurement challenge when investing in social sustainability. To achieve this, real estate actors have been interviewed, the people have shared the organization's social sustainability work and its view on measurement challenges. In total, seven operators have been interviewed who have a very varied property portfolio and ownership structure. A recurring measurement tool that the majority of the interviewed real estate operators use is survey measuring tool. These measurement tools can only measure the customer's individual experience and cannot directly demonstrate financial profitability of the investment. The essay has found a variation in terms of existing measurement tools but has also managed to identify challenges in these, such as the lack of comparability, subjective assessments, and misleading values. Financial profitability can arise in many ways from an investment in social sustainability. A common way is through cost savings or an increased willingness to pay in the form of increased market value and attractiveness. The essay has shown that a well-thought-out management can in many ways create large cost savings but also function as preventive measures that contribute to social sustainability, which in turn can generate indirect financial profitability.