Gräsrötter och globalisering : kampen för att få gehör

Sammanfattning: Several challenges face small grassroots movements and human rights organizations when trying to draw the world’s attention their cause. In today’s world of technological development and readily available internet, they’re not only competing against other local movements, but against movements around the globe. Simply being a member of a just cause will not guarantee a following of dedicated supporters and financiers. So what will? Political scientist Clifford Bob (2002, 2006) has outlined a framework of successful strategies that small human rights movements use in order to profile themselves towards larger NGOs in the hope of receiving recognition. With Bob’s theoretical framework as its departure point, this essay is a case study of the Indian movement Narmada Bachao Andolan and its jour ney from a small, local grassroots movement to an internationally acclaimed human rights organization.