Right as Rain

Sammanfattning: As global warming continues to threaten our society we must all try to adapt in an attempt to diminish greenhouse gas emission. In order to counteract global warming Tretorn AB has chosen to pursue a more sustainable product line. In this thesis I have worked with a scenario of sudden flooding in an urban environment. I examined urban population usage of waterproof footwear such as rubberboots and other waterproof shoes with a questionnaire. Among other things, the questionnaire found that rubber boots have a low level of usage in the city environment. By ideation, prototyping, sketching and performing a market analysis, a modern “pull on galosh” has been developed which enables the user to maintain their prefered usage of sneakers or non waterproof footwear in wet, or even flooded, city environments.