Efterfrågan på musik har aldrig varit större : Hur nya förutsättningar har påverkat svenska musikförlag

Sammanfattning: We have been able to draw some conclusions based on our research. First we haveconsidered that the publisher is dependent on a large network and to work closelywith their customers. We can see that the competition in the music industry hasgenerally increased, the technological progress has created new opportunities, and asa result of this, new players have joined the music industry. We have been able todraw conclusions in the fact that more companies and songwriters start up their ownpublishing company, resulting in an increased competition for the individualpublisher.We can also see as a final result that music is used in lots of different contexts andthat the publishers thereby are offered a wide range of business opportunities, but thatthe solvency of the customers has become lower. With this knowledge, we canconclude that the publisher’s power and revenues will increase, and that the publisheras an actor has been given a more important role in the industry. Furthermore, we canalso see patterns that publishers do not work with communicating their brands to anygreat extent, but that they instead let their music profile them. We can also see thatthey are not engaged in marketing and strategy planning in a traditional manner, butthat they instead work with creating value for the customer and with developing theirnetworks.5