"Det första jag gör när jag vaknar är att logga in på Facebook" : En studie om hur användare av de sociala nätverken upplever den användargenererade produktionen

Sammanfattning: Abstract Title: The first thing I do when I wake up is to log on to Facebook. A study regarding how users of Social Networks experiences the User Generated production. (Det första jag gör när jag vaknar är att logga in på Facebook. En studie om hur användare av de sociala nätverken upplever den användargenererande produktionen.) Number of pages: 37 (39 including enclosures) Author: Per Magnusson Tutor: Christian Christensen Course: Media and Communication Studies C Period: Fall semester 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Aim: The ambition with this essay is to examine how the online users of social networks experience the development of the Internet towards Web 2.0, and the enormous User Generated Content emerging from it. How do we receive User Generated Content from other people, and particularly what do we think about our own production. Material/Method: In order to obtain a deeper understanding of the attitudes and perceptions amongst people regarding this subject I used qualitative interviews with 9 people. To get a breadth in the representation I used three different categories of people. With active bloggers as the first category, people who frequently and actively uses social networks as the second, and as the third and last category I interviewed people who actively logs on to at least one social network without participate to the user generated content. The interviewed people are between 20-30 years old. Main results: The essay shows that the development of Internet, towards web 2.0, has a positive impact on the human life. The reason that the participants in this study produces and participates in social networks is mainly because it is social, fun, educational and a great pastime. Social Networking has become ingrained into people´s lives, and they all like to observe what other people do. It turns out that the general attitude of how you look at your own User Generated Production is that you do not even think about it. The participants do not see the User Generated Content as a production, instead they rather see it as a participation in a social context. Keywords: User Generated Content, Production, Produsage, Web 2.0, Social Networks, Internet, Facebook, Wikipedia.