Jakten på den rätta i rutan : En kritisk diskursanalys av könsrolls- och kärlekskonstruktioner i två svenska dejtingprogram

Sammanfattning: Reality TV dating shows have increased in popularity during the last decade. The producers of this kind of reality TV tend to claim that their shows represent a true portrayal of social reality. Viewing the world from a social constructivist perspective, social reality and behavior are understood as social constructions. From that perspective the content of dating shows are viewed as constructions shaped by, for example, the producers. The purpose of this study is to examine how love ideals and gender roles are constructed within the Swedish dating shows Farmers wants a wife [Bonde söker fru] and Faith, hope and love [Tro, hopp och kärlek].Further this study aims to compare the constructions from each show. To investigate this, an adjusted version of Norman Fairclough’s critical discourse analysis has been used. There is not much previous sociological research done concerning reality TV in general, or dating TV more specifically. However, other disciplines have investigated these fields more. For example, several feminist studies have shown that dating TV shows enforces stereotypic gender roles, and a research study in psychology has shown that dating shows may affect attitudes toward sexual behavior among youths. The study shows that the constructions about love and gender roles are similar in both dating shows. In the shows constructed ideal of love, intimacy is one of the most important things. This love ideal could be understood in the context of Anthony Giddens theory of the pure relationship. The gender role constructions in the shows contain contradictions. In many aspects the constructed gender roles reflect upon the show’s love ideal, in sense of equality and the importance of mutual commitment to the dating process. But in some ways there are more traditional gender role expressions, for example women’s criticism towards passivity amongst men.