Kollektiv identitet online : En jämförande studie av Nordiska Motståndsrörelsen och Human Rights Campaign

Sammanfattning: This thesis seeks to understand how collective identity is formed in the comment section on Twitter. A comparison between the Nordic Resistance Movement (Nordiska Motståndsrörelsen) and Human Rights Campaign has been made with social antagonism as a starting point. The Nordic Resistance Movement is a Swedish organization with Nazi values and Human Rights Campaign is an American organization fighting for equal rights for LGBTQ-people. social antagonism states that collective identity is created when an antagonistic relationship exists. The thesis aims to answer the research question; how are collective identities, for the Nordic Resistance Movement and Human Rights Campaign, created in the comment section on Twitter? This question is answered using Social antagonism theory and Social Movement Theory as a theoretical framework. 1000 comments from each groups comment section has been collected and analysed with thematic content analysis. The study showed that collective identity is strengthened by the fact that there is an antagonistic relationship. We found that the collective identity of each group fought back whenever someone made a negative comment towards their beliefs. It also showed that the collective identity, of the followers and members in the comment section, doesn’t necessarily correlate with the identity of the organization. This study will help further the research on collective identity and how people are affected when joining a movement. It will hopefully inspire further research within social antagonism, collective identity and social movements.