AI, din vän eller fiende? : En kvalitativ innehållsanalys av inramningen av artificiell intelligens i Dagens Nyheter

Sammanfattning: The artificial intelligence (AI) technology has developed unexpectedly fast for the last five years. There is an ongoing discussion about whether the technology should be seen as a contributing tool that could make life easier for people or if it is a risky innovation threatening human systems, particularly among journalists. The different opinions of AI within the journalism profession contributes to the interest in studying how artificial intelligence is written about in newspapers. Despite this, there is a lack of studies that investigate the portrayal of artificial intelligence in Swedish news. This paper examines the depiction of artificial intelligence in the most read daily newspaper in Sweden to contribute to this research gap. It also offers a comparison of the portrayal for the year 2018 and 2022. The study is based on Entman´s framing theory and explores the framing of AI within different subjects, perspectives of time and the representation of AI as an aid or a risk. The study also applies theorized concepts of media panic and technological optimism to enable a deeper analysis and discussion of the results. The analysis was conducted through qualitative content analysis of twentyone news articles from Dagens Nyheter. By analyzing significant words and sentences the results of this study shows that AI is mostly framed along the following subject categories: ethics and culture. Further on the results show a predominantly framing of AI as a contributing aid and a discussion from a present or future perspective of time. The comparison between the portrayal of AI during 2018 and 2022 presented a rather similar result. The most noticeable differences are that more subjects, such as economics, politics, education and climate, were identified in articles from 2018 and that articles from 2022 tend to discuss risks of AI to a slightly higher extent. Due to the predominant framing of AI as an aid, there could be traces of technical optimism in the empirical data but there is nothing in the material to clearly indicate this.