Efter Festen...

Sammanfattning: Global mega-events have proven to be costly projects for the countries that host them. Still, there is a huge demand for hosting these events. Recent research has found an increase in host countries’ exports due to the hosting of mega-events. This thesis investigates whether the hosting of the UEFA European Football Championship have had any long term effects regarding the exports of hosting countries. The public investments in infrastructure in the hosting country as well as the global media focusing on the host country for a period of time would suggest that there is such an effect. The effect on exports is examined by comparing means of the host countries export growth rates before and after hosting the championship. The results demonstrate that there is no such effect on exports due to hosting the championship.