Gamla nyheter : en studie av hur pensionärer ramas in och representeras i svensk press

Sammanfattning: Purpose/Aim: This essay explores the framing and representation of pensioners in Swedish press during the period of 2002-2008. The aim was to investigate what meaning news give elderly people on the manifest level, and also what meaning the media texts construct on the latent level. Material/Method: For this paper I have investigated framing of pensioners using quantitative analysis of 100 news articles, followed by a qualitative hermeneutic analysis applied on the most frequent frames discovered in the quantitative study. Main results: Four frames were identified concerning pensioners: crime victims, heroes in daily dues, economically advantaged and economically disadvantaged. The dualistic result in the economy frame was investigated in the qualitative research. The study revealed that pensioners as a group may have good economic standards, although there are individual differences. Three stereotypes were discovered in the articles: “kind granny”, “fragile and miserable” and “look what I can do”.