Overcoming the barriers to AI implementations : A bachelor’s thesis in Service Management and Marketing

Sammanfattning: As technology continues to develop and form tools capable of helping people andorganisations become more efficient, there is a need for organisations to stay up-to-dateon the various tools and trends to stay relevant on the market and not fall behind. Artificialintelligence (AI) is one of those tools that is emerging on the market and challengingorganisations to implement the technology to stay relevant. However, not allorganisations know how to properly implement AI in their organisation, resulting in alarge array of barriers that hold organisations back from technological implementation.After studying the research papers out there, a research gap was discovered on how toovercome the barriers from an organisational perspective. Throughout the thesis, it wasdetermined that one common misconception is that AI is a solution that will solve anorganisation's many flaws, whereas in fact AI is a tool used to make work more efficientfor the organisation. As a result, it was determined that competence is the most importantaspect in overcoming the barriers to AI implementation.