Designing for Memory in UX Practice From transaction to relatedness in Sign up-forms

Sammanfattning: This thesis explores how you can design for a positive memorable experience; more specifically, a sign-up and subscription process for the newspaper Sydsvenskan is investigated. To design for memory matters as memory affects the experience, future decisions and behaviour. The thesis relates to theory on designing for memory and relatedness, as well as insights from influential designers, on how to design memorable sign-up experiences. The main theoretical point of departure is the theory of the peak end rule. The scientific method used is research through design, and three different interactive prototypes are used as explorative material in order to conduct usability and user experience research. Exploring peak and peak end theory findings show that design in combination with trigger elements can create positive memorable experiences. The trigger elements examined are; tonality of language, imagery, user experience and user interface. Also, unexpected elements were explored, in this study e.g. a historical newspaper frontpage from the user’s own date of birth was used. The result shows that it is possible to design an experience that travels from the main purpose of a sign-up transaction to user experiencing friendliness and relatedness with a product or service.