Våra (inte så) självständiga kvinnor : En kartläggning av svenska tidningars rapportering kring Damkronornas bojkott

Sammanfattning: This study aims to survey the news coverage regarding the 2019 boycott of the Swedish national women’s ice hockey team. The primary focus is to convey the portrayal of both gender and the boycott, while eventual changes in framing through time and between newspapers have been considered. The study has utilized a theoretical framework, consisting of media theories Agenda-Setting Theory and Framing Theory as well as gender theory. Both research fields have also been supported by previous research. The study has been conducted through a mixed methodology with quantitative content analysis as well as a critical discourse analysis as described by Norman Fairclough. The material has been assorted through a stratified sampling, consisting of a total of 224 articles from 79 different Swedish newspapers published between August 1st and November 30th, 2019. The material for the critical discourse analysis consists of eight articles, two from each month, which has been chosen through a purposive sample to match the quantitative content analysis. The results show that women have a prominent and professional role in the news coverage, in both body text and headlines. However, women mainly defend the boycott and the choices that lead to the situation. Men discuss the topic more freely, although they are not the primary source of information. The boycott is portrayed as a consequence of an economic factor, rather than the treatment that lead to economic differences between men and women. The news coverage has mainly framed the event in similar ways, giving a tantamount report of the boycott. Although there is a measurable change through time, there are no differences in the main framing, such as the economical take of the articles. Therefore, this study concludes that framing contributes to the portrayal of traditional gender roles. Furthermore, the portrayal of the boycott promotes that men, who mainly write the articles, are unable to understand the problem of treatment, leading to framing that aims towards male readers.