Självkänsla och bekräftelse på sociala medier : En kvantitativ enkätundersökning om självkänsla, bekräftelse på Instagram och skillnaden mellan män och kvinnor

Sammanfattning: This study aimed to investigate whether there was a correlation between an individual’s selfesteem and search for confirmation on social media. The study also sought to answer whether there were differences in self-esteem and search for confirmation from a gender perspective. In this study social media was defined as Instagram. The choice was founded on the basis that Instagram in the current situation is one of the world's largest social media that allows users to share their everydaylife in pictures, which are commented and ”liked” by other users. Data were collected through a quantitative survey. The study's 94 participants were students at Karlstad University who responded to an anonymous electronic survey via the learning platform It's Learning. Self-esteem was measured by the Rosenberg Self-Esteem Scale (RSES). The search for confirmation on Instagram was measured by eight claims which were answered on a five-point Likert scale, and together created a confirmation-index. Collected data was processed in SPSS and analyzed by the Pearson correlation test and two independent t-tests. The study adopted a deductive approach.There was no significant correlation between self-esteem and search for confirmation on Instagram. An independent t-test showed that there were no significant differences between men and women regarding self-esteem. Nor was there any significant differences between men and women regarding the search for confirmation on Instagram.