Critical success factors that influence the corporate venturing process

Sammanfattning: Title: Critical success factors that influence the corporate venturing process Seminar date: 2013-05-02 Course: ENTN39 Internship and Degree Project Authors: Martin Zündorf & Marcus Holgersson Advisor/s: Joakim Winborg Purpose: We investigated the influence of different factors on the corporate venturing process. Therefore we combined several factors from the organizational level with characteristics from the individuals involved in the project. We used the theory and compared it to primary data which we got from interviews with business developers from our case company. This helped us to analyze the influence also from the perspective of the individuals itself, which attracted very little attention by scholars until now. Methodology: The primary data is collected through semi-standardized interviews and the secondary data includes literature, earlier studies and information from “Company A”. Data collection has been done to get a deeper insight and enable for us to understand the phenomenon of corporate venturing. The goal with this study is to get an understanding of the corporate venturing process for “Company A” and therefore qualitative data collection tools have been used. Theoretical perspectives: The theories used in this study are within the area of corporate entrepreneurship and focus on the different factors influencing the venturing process as described in literature. Empirical foundation: This study includes interviews with employees at “Company A” working with the two different projects, managers and the founder. The interviews were semi-standardized and executed after an interview guide that was developed when the authors got more insight into the company. Conclusions: Based on the earlier explained models and theories about corporate venturing, product development and critical success factors, we created an own holistic new product development model, which we used to analyze data from case X and Y. The factors we included in our model were investigated regarding their influence and importance for the project’s success. All included factors were deemed to be crucial for the outcome of the specific projects in our cases. We delivered practical examples on how these factors influence the process and should be managed.