GIG-MÖJLIGHETER : En omvärldsanalys kring framtidens arbetsformer, innovationsfrämjande insatser och affärsmodellsinnovation inom gig-ekonomin

Sammanfattning: This study aims to explore future forms of work and their connection to innovation capabilities. Moreover, to deep-dive into how the gig-economy might evolve through business model innovation within knowledge-intense professions. The gig-economy as a phenomenon is relatively new and previous research is limited. Due to the limited amount of research, it’s safe to assume that the gig-economy still is in an early developing phase and that possible business model development therefore is valuable to predict. The method for this study is a forecast analysis where data from 21 respondents have been collected as well as secondary sources such as newspapers, media, webbinairs and reports. Through thematic analysis of the collected data the study predicts seven upcoming and current trends. These trends lay the groundwork for a scenario prediction resulting in four potential futures for the gig-economy: The public opinion rules, The individual rules, The business giants’ rules and The niche businesses rules. The study finds that the gig-economy has a natural place in the future of work and that it can contain elements which fosters innovation capabilities, partly through open innovation and sharing of competences and knowledge.